How to Create a Landing Page

4 min readMay 6, 2022

There are several essential elements to create a landing page, including a clear call-to-action button, a simple design, and compelling imagery.

The template you choose will depend on the type of audience your landing page is meant to reach.

Some templates are mobile-friendly and easily customizable.

These elements will help you to maximize your landing page’s conversion rate and increase your profits.

In addition to landing page templates, you may also use an existing site template.

Simple design

You should create a simple design for your landing page by keeping the content short and sweet.

A landing page should be designed for mobile users and should have a minimum of 3 list sections.

If you have more than three, the content on your page will be too much for mobile users to read and scroll.

Keep the number of list sections to three or fewer.

Also, you can make use of a video for a higher conversion rate.

Another simple way to create an eye-catching landing page is to make use of empathetic images.

These images can help you connect to your visitors’ feelings.

In addition, you can include testimonials from users.

A good way to establish trust is to show your logotype or trust badge above the fold.

This will encourage visitors to sign up for your mailing list.

You can also incorporate an offer in the top panel.

Make sure to make this as clear as possible.

Clear call-to-action button

A clear call-to-action button on a landing page can have a positive impact on conversions.

It can also show excitement, answer questions, and create enthusiasm for your freebie.

By using “yes,” you make your CTA more obvious and justify the effort to sign up.

It also shows that you’ll be sending a valuable resource your visitors can use immediately.

A clear call-to-action button is an important part of any landing page.

Here are some examples of landing pages with a clear call-to-action button.

It should be prominent and easily visible when first loading, and it should convey the essential action that the visitor must take.

It is also important that the call-to-action button be visible and work on all types of devices.

Listed below are some tips to make your call-to-action button visible and functional on all devices.

Graphics and imagery

Choosing the right graphics and imagery is an essential element of creating a compelling landing page.

You can use GIFs, photos, videos, and other media to attract viewers and motivate them to take action.

Consider the following tips to use graphics and imagery on your landing page.

Use high-quality imagery that is appropriate for your site’s purpose.

Use professional images that have a high impact.

Make sure that your call to action is specific and styled.

Also, use actionable language to encourage visitors to take action.

Choose visually appealing imagery that can trigger visitors to take action.

Whether you’re selling a product or a service, strong imagery can create a compelling landing page.

Using powerful images, and a simple color palette, Jetsetter creates a landing page that is aesthetically pleasing.

Jetsetter uses just three colors on its landing page, while others use several color schemes to make the pages appear less busy.

Using a landing page template

Using a landing page template is a quick and easy way to create a landing page-like site that attracts visitors and converts them into leads.

You can choose from one of the hundreds of templates and choose a layout that best suits your needs.

Templates come with lots of customization options, including text blocks and design elements.

In most cases, you’ll be able to change the template to create your own unique page in a matter of minutes.

Many landing-page templates allow you to change certain elements, such as colors, fonts, and images.

They also offer the option to save your changes and reuse them later.

To optimize the page for SEO, use the SEO settings tab found in the landing page editor.

Your page title is the most visible element in the browser tab and in search results, so it’s important to write a title that will inform visitors and contain your main keyword phrase.

Setting a clear goal for your landing page

A good way to get your landing page off to a strong start is to set a goal for the page.

A page with a specific goal is a good idea, but a company-wide one needs a high-level goal.

MailChimp, for instance, uses a declarative statement to emphasize the importance of the product and democratize the process.

A strong headline will entice a visitor to read the subheadline, but it also must make them want to stay on your page.

A landing page can have different designs, but they should all have a common goal.

This way, you can simplify tradeoffs and design decisions and ensure that your page meets your business goals.

If you don’t know your conversion goal, don’t create a landing page.

Instead, write a compelling copy that makes people want to take the next step in your sales process.


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