It may seem obvious, but creating an effective content marketing strategy isn’t just about producing an article.
The goal is to attract prospects, build trust, and encourage advocacy.
Here’s how to create content that will achieve all of these goals.
Start creating content today!
To create compelling content, follow these four principles:
#1 Creates value
The goal of content marketing is to drive customer value by connecting brand storytelling to consumer preferences, experiences, and goals.
Content marketing involves leveraging the power of storytelling in order to reach customers and prospects across the entire customer journey.
In a connected approach, content marketing considers the needs of anyone serving prospects and customers, whether they’re internal or external.
Through an integrated approach, content marketing can create business value by leveraging the right content on the right channels in a timely, personalized manner.
The world has become increasingly smart, and customers are actively avoiding advertising in favor of helpful content.
They want to learn, find information and entertain themselves.
And with smartphone penetration at nearly ninety percent in Australia, people can easily research products and services on the go.
Content marketing is a great way to stay connected with prospects and deliver useful content on their terms.
And while it may be intimidating to begin creating valuable content, it is well worth the effort.
#2 Attracts prospects
Using an email series to nurture a prospect can help you create an effective content marketing strategy.
Your email series will include content from your website and nurture the prospect into a Sales Qualified Lead.
By repurposing content you can save time and money.
Make this a priority when planning your campaign.
Here are some tips for creating an email series.
Read on to learn more.
Hopefully, this information has been helpful.
The first step is to learn about your perfect prospect.
- What are their concerns and issues?
- What do they need to solve?
By knowing what they are looking for, you can present solutions to their problems.
If your prospects aren’t ready to buy right now, you’re not going to make much money.
You can increase the amount of traffic to your website and increase your conversion rate.
With content marketing, your website can be more easily discovered by Google, allowing for more content to be shared and indexed.
#3 Builds trust
While content marketing is an effective way to attract and engage your audience, you must be aware of the time it takes to build trust.
Most brands don’t set the right expectations, and it will take time for an audience to trust you.
Content marketing campaigns will fail to work until a brand has built trust with its audience.
However, it is possible to build trust quickly.
By following these simple tips, you can begin building trust with your audience and improve your content marketing campaign.
To build trust with consumers, your content must meet their needs.
Providing education through content is one of the best ways to do so.
You can start by developing buyer personas and creating content that matches those needs.
Then, you can begin creating a list of topics related to your business that will interest your target audience.
As a result, you will be able to create content that educates your target audience and entices them to purchase your products.
#4 Encourages advocacy
Using customers as advocates can make your content more powerful and memorable.
In fact, studies have shown that 13 percent of all consumer spending is the result of word of mouth.
In addition, the recommendations of colleagues and employees have tremendous influence over purchasing decisions.
This type of marketing creates both brand and customer loyalty.
Brand-created content will never have the same impact on consumers as consumer-created content.
Instead, advocates are customers who have fallen in love with your brand and are willing to recommend it to their friends.
The Happiness Machine vending machine is a great example of advocacy marketing.
It provides unlimited free beverages to people and encourages them to share the experience.
A Coke advertisement involving a vending machine cost $60,000 but went viral in less than a week.
In addition to encouraging advocates, the Happiness Machine also promotes customer advocacy.
However, it takes time to build advocates, so the effectiveness of advocacy marketing is not instantaneous.
Measures success
A good way to measure the success of content marketing is to use a tracking tool such as Google Analytics.
Using this tool, you can track the number of shares on social media and determine which content is performing best.
A high bounce rate can indicate an unattractive strategy, and it can also indicate a large number of reoccurring users.
These reoccurring users may return to your website, but they might not read the content this time because they’ve already read some of your other content.
Metrics you can measure include organic search rankings, bounce rates, conversion rates, average time on page, engagement metrics, backlinks acquired, and sales pipeline.
You can also track how well a piece of content converts, and if it is generating qualified leads.
Other metrics to measure are email newsletter and webinar signups, gated content downloads, and form completions.
By analyzing these metrics, you can make adjustments to your content to optimize its performance.
LIST OF THE BEST TOOLS FOR DIGITAL MARKETERS AND ENTREPRENEURS…
- GET RESPONSE (try for free)
- SITEGROUND (get 69% discount & free name domain)
